PROGRIZE
A multi-surface career platform combining mobile-first job discovery, desktop-optimised career research, and an embedded AI interview prep layer. Built from concept to delivery in 5 weeks.
JOB PLATFORMS ARE BROKEN.
WE NEEDED TO FIX THEM.
The founder of Progrize came to Vazgro with a clear problem statement: every existing job platform is either a spammy feed or an overwhelming database. Neither helps candidates actually grow their careers.
The brief was ambitious — build three interconnected surfaces that share data but feel native to their context: a calm mobile app for discovery, a research-focused desktop platform, and an education layer woven into the product itself.
On top of that: a Reddit-style community tab for peer learning, a referral-and-networking feature for warm introductions, and an AI CV optimiser that rewrites applications to match job descriptions in real time.
The technical challenge was equally complex: surface-specific layouts, shared design system, AI integration, and a 5-week delivery window.
of job seekers report feeling overwhelmed by the volume of job listings on mainstream platforms.
abandon their job search within 2 weeks of starting — primarily due to poor UX and irrelevant matches.
higher conversion from application to interview when candidates have AI-assisted prep before applying.
of users prefer a calm, minimal UI for job searching vs. high-stimulation, feed-based platforms.
RESEARCH METHOD // 40 interviews with job seekers aged 22–35 across the UK and India · Usability testing on 3 prototype iterations · Competitive audit of 8 platforms
DISCOVERY & SPRINT 0
We kicked off with a structured discovery session to map the user journey from job search to career progression. The founder's core insight: most career tools either overwhelm or under-deliver. We defined three surfaces — mobile app, web platform, and education layer — each with a distinct user mode.
PROGRIZE APP — MOBILE
The mobile app was designed mobile-first with a calm, clear UI. Job discovery flows are thumb-optimised with swipe-based shortlisting. Onboarding takes under 90 seconds. The visual language is intentionally quiet — no dark patterns, no notification spam, no algorithmic noise.
PROGRIZE WEB — DESKTOP
The desktop experience mirrors the app data but is built for longer sessions — research-mode browsing, AI-assisted job matching, and insight-led decision making. The layout breathes differently from the app, using more horizontal space for comparison and context.
PROGRIZE LEARN — AI LAYER
The education layer is embedded inside the product so users never leave to 'study' separately. Interview question banks, AI-generated feedback on practice answers, and progress tracking keep users in flow. Content is contextually surfaced based on what the user is applying for.
“They didn't just make the brand. They built trust. Vazgro delivered faster than any agency I'd worked with and the quality was exceptional.”
In the first 90 days post-launch — with no paid acquisition.
Candidates using AI prep converted at 43% above the platform baseline.
Driven by the in-app referral and networking feature — first month alone.
Joined the Reddit-style career community tab within 30 days of launch.